You’ve probably been told to focus on growing your followers online, but let’s be real—having followers doesn’t pay the bills. In this blog, our experts break down why having a following won’t grow your bottom line, how social media has become a pay-to-play game, and what a real marketing strategy should include if you actually want to actually drive sales.

Navigating data from digital ads can be confusing—impressive on the surface, but is it real? Google Ads and Meta Ads are built to make your campaigns look like a smashing success, but the numbers don’t always tell the whole truth. Read more to find out what you can and can’t believe!

“How do I make my med spa stand out?“ Spoiler alert: it’s not just by posting a few Instagram reels and crossing your fingers that the right person comes across your profile. An effective marketing strategy is your secret weapon!

This is a common question we get, and we’re glad you came to the experts to learn the difference & better understand why one may be better than the other for your business and goals!