You’ve probably been told to focus on growing your followers online, but let’s be real—having followers doesn’t pay the bills. In this blog, our experts break down why having a following won’t grow your bottom line, how social media has become a pay-to-play game, and what a real marketing strategy should include if you actually want to actually drive sales.

New or already established, it is essential to follow these top 5 physician marketing musts to ensure your practice succeeds. These tips will help secure your credibility, boost your online presence, and increase new patients.

Is it time to launch a new product? Learn how to properly launch it to get the right attention!

Learn more about what is included in brand guidelines and how they can help strengthen your business identity and reputation!

Whether you’ve just made the decision to market your med spa on Facebook- or you’ve been around the ring a time or two without any success- this is a must-read to save you from headaches and start converting ads to paying customers.

If you want to get your business in front of your customers- but you’re not already on social media- that will have to change. Social media marketing, aka digital marketing, is one of the most effective ways to spread the word that your business is the place to be or use. Getting started is free on every platform and with a few hours a week you’ll be set up, scheduled and ready for success.

Whether you decide to go at it alone or bring in someone to help calm the chaos, here are some go-to tips and tricks to help any small business take on social media.

By understanding the basic principles of how to grow your business on Facebook, you’ll not only be able to reach more people but stay connected and ENGAGE with them as well. You already know where your customers are spending their free time; now learn the 4 ways to grab their attention with your growing brand.

Small or large, if you’re a business that wants to prove you have your own staying power, now is the time to take full advantage of these 7 undeniable benefits of social media.

Times have changed and marketing a new product or service isn’t as cut and dry as it used to be. With a revolving door of “big ideas”, news cycles and constant social chatter, it can seem impossible to make anything gain traction for longer than a minute or two.

Did you know that 69% of email users report an email as spam simply based on the subject line? And for those that don’t get reported, more and more, emails are being dismissed, deleted and ignored without ever finding out the content or message of the sender. So, what is a company to do?

For medical spas trying to promote new services, amazing products and stay one step ahead of the game, it’s equally important to inform your clients, without coming off too aggressive. Thankfully, the following 4 reasons are exactly how content marketing can put your spa front and center… in the best way possible!

Leave the DIY mentality for your weekend projects and recycled pallets, because small business owners need effective marketing to pay the bills and keep customers coming back for more.

Everywhere you turn you hear about social media marketing—but you also hear of the deleterious results when social goes wrong. How can doctors be assured that branching out their word-of-mouth business to social media is the right direction for their practice?

Would you be shocked to learn that 55% of online shopping starts via a mobile device? It shouldn’t, the growth of mobile for all types of businesses is exponential and accelerating. Online marketing experts agree that having a solidly mobile-friendly website is one of the best ways to attract and keep new business and gain additional prospects.